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Unlike purple shampoo, which is typically used for blonde hair, blue shampoo is specifically formulated for brunettes. However, it can also be a great option for blondes seeking to maintain their cooler tone. According to Byrd, purple shampoos are great for blonde (natural or color-treated) or gray hair because they help counteract unwanted yellow tones. Just like purple shampoo, blue shampoo is formulated to bust brassiness in color-treated hair.
Shampoos & Conditioners
While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and blonde hair look fresh-from-the-salon. This shampoo works by depositing blue-violet pigments into your strands that effectively reduce brass. If you’re a natural blonde or have ever lightened your hair, you might have considered using purple or blue shampoo. Typically, blondes use purple shampoo to make their hair color vibrant. Like the other color options, this shampoo mildly cleanses the hair but primarily focuses on depositing green pigments to counteract unwanted red/brassy tones in hair, according to O’Connor. Purple shampoos cleanse the hair (to an extent) but also cancel out unwanted yellow tones and brassiness by depositing purple pigment, according to our experts.
Who Should Use Purple Shampoo?
The 13 Best Purple Shampoos of 2024, Tested by - PEOPLE
The 13 Best Purple Shampoos of 2024, Tested by.
Posted: Sat, 06 Apr 2024 07:00:00 GMT [source]
"This shade of blonde looks great on Hilary because her eyes are a warm green tone, so the little bit of gold sparkle really makes her eyes pop," Lee says. To replicate the look, ask for a bright blonde with a little touch of gold and a baby root melt. Request allover light blonde highlights and leave enough of the natural color to create dimension throughout, Josh advises. Triple-threat Jennifer Lopez has proven that she's a pioneer when it comes to blonde trends, including this champagne blonde bob with both golden and icy tones from 2020. "Champagne is all about mixing movement with shine and bright color with golden undertones," Leake says.
More Effective At Reducing Frizz*
It brings out the cool tones while repairing damage and adding much-needed moisture. Champagne is perhaps the trendiest color at the moment, whether for your bridesmaids' dresses, your living room accents, or in this case, your hair. "This color is all the buzz right now," celebrity hairstylist Bradley Leake tells us. Blue shampoo is the solution to banish those unwanted undertones between salon visits. Every shade of brunette is made up of tones of orange to a coppery red.
Champagne Curls
The key to its success lies in the purple pigments, which counterbalance the yellow undertones that can appear in blonde hair due to factors like sunlight, hard water, or heat styling tools. The ingredients reduce brassiness, restore cool tones, and neutralize yellow and orange blues. If you use blue shampoo too much, you’ll cause a color imbalance in your blonde hair.
Remember, when yellow and blue mix, it creates a green color – a hair color mistake that is very difficult to correct. Thus, when your hair is highlighted to yellow, you should be very careful with blue toners and blue shampoos. Specifically, blue shampoo should be used on brunette hair that has been lightened or highlighted.

Brunette might seem like the easiest hair color to maintain, but it’s actually trickier than it seems to keep brown hair rich, dimensional, and even-toned. In fact, brunette hair can start getting warm tones quickly—and the same goes for darker blonde highlights or balayage hair. If you’re in between salon visits but want to neutralize any orange tones cropping up in your hair, it might be time you tried a blue shampoo.
Spirulina, juniper berry and blue tansy all work in tandem with each other to keep hair hydrated, supple and strong. "It has a lovely fragrance and more foaming power than other clean shampoos I've tried," one reviewer says. "I do find that my brown hair is more radiant after a week of use." Blue shampoo works by coating the shaft of hair, eliminating orange hues, and adding shine. This has the effect of cooling down naturally warm hair tones and eliminating that brassiness.
Should You Wash Your Hair Before Dyeing It?
We love that it's vegan and cruelty-free, and relies on natural ingredients to lighten gently. Even though it's sulfate and paraben-free, it also lathers really well. Made specifically for lightened brunette hair, this sulfate-free shampoo deposits blue-violet pigments to reduce brassiness and counteract unwanted warm tones. The neutralizing blue pigments in this shampoo help fight off unwanted orange tones, while vitamin E helps nourish the hair. “Matrix Brass Off Shampoo is great for keeping golden highlights fresh while also infusing the hair with moisture and shine,” says Matrix brand ambassador and celebrity colorist George Papanikolas. Blue shampoo helps to brighten brassy and yellow tones in blonde hair.
The Best Purple Shampoo Handpicked By Blonde Editors - Marie Claire UK
The Best Purple Shampoo Handpicked By Blonde Editors.
Posted: Thu, 25 Jan 2024 08:00:00 GMT [source]
Just a dime-sized amount of this purple shampoo will lather into a lush wash that protects blonde strands by depositing crushed violet pigments to brighten hair. If your hair is prone to flyaways, this blue shampoo contains anti-static technology to keep hair in place. Not only does this shampoo neutralize orange tones in hair, but it’s also infused with green tea extract that helps prevent future damage to your color by imparting antioxidants. Vitamin E helps nourish and moisturize strands, while blue pigments infuse cool tones. "I use this shampoo ever other day, and it gives my hair a cooler tone," one reviewer says.
When used on lightened brunette locks, blue shampoo deposits blue-toned pigments onto your hair to help neutralize brassy tones. We recommend Redken's Brownlights Shampoo for balayage beauties and anyone with traditional highlights—it helps extend the color while reducing the orange effect. The sulfate-free formula draws on blue pigments to correct brassiness while preventing orange and red undertones from cropping up. It also contains wheat protein to fortify and strengthen over-processed hair. Users didn't love the smell, but that's sometimes the price you pay with blue 'poo.
"The lighter streak at the front of Candice’s style makes it look more natural and sunkissed, which perfectly fits with her vibe and style," Josh says of Candice Swanepoel's warm champagne blonde. "Ask your stylist for a full head of ashy blonde highlights, leaving the front pieces in for longer to lighten [them] slightly more." Erika Jayne is most certainly no stranger to the spotlight, and her bright champagne blonde is head-turningly beautiful. "Erika’s soft champagne blonde is perfect to keep her solid blonde hair healthy and long," Lee says.
In addition to explaining what exactly blue shampoo is and how exactly it differs from purple shampoo, I've also rounded up the 12 best blue shampoos on the market right now. (Trust me—as someone who has been highlighting and coloring my hair since elementary school, I know my way around the color-correcting space.) Keep scrolling! Everything you've ever wanted to know about blue shampoo is just below. A stitch in time saves nine – and the same goes for your blonde hair. By incorporating blue shampoo into your hair care routine, you can effectively neutralize those unwanted brassy, orange undertones and maintain your cool, ash-blonde hue. While blue shampoo lightens your blonde hair, it also adds a layer of brightness to counteract brassiness.
This super gentle hair wash won't strip or dull ombré hair, instead leaving brighter, non-brassy tones in its wake. For the ombré camp (aka those with a fade to a lighter color) we suggest dpHUE Cool Brunette Shampoo. This ultra-gentle cleanser is sulfate and paraben-free so it won't strip or dull color-treated hair. Instead, it neutralizes coppery, orangey tones to keep your hair looking fresh AF between salon visits, while amino acids and hydrolyzed silk strengthen hair (while also adding luster).
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